How Much Does SEO Cost?
The reason is that each SEO package is unique. As unique as your website.
The problem with getting visitors to your site from the search engines is the fact that you have to get them to buy from you or you will go out of business. In this article I want to show you how to get more of your SEO visitors to buy from you so you can increase your profits.
Secret #1:
The first thing you need to do is make sure you are selling something expensive to your market. The reason for this is that you want to sell something expensive because people in your market will buy it.
Don't think that all your visitors buy based on prices. Most people buy based on value. So if you can have something that sells for $200 and show that it has a realistic value of $1,000, you're going to get people to buy from you & in turn make more profit.
Secret #2:
The next thing you need to do is make sure you don't over tweak your site. This can be a big problem that a lot of people have. They will tweak their site so much that no one knows what it is about. The reason people do this is so they can get higher rankings. The problem is that you can tweak it so much that you actually get the rankings but massively decrease your conversions in the process.
The last thing you need to do is make sure you are getting your visitors name and email address and giving them a report or something. The reason for this is so you can market to them on an ongoing basis. You'll probably have noticed that most websites belonging to SEO firms don't contain a price list, so how will you find out how much SEO costs? This might seem odd, but there's an excellent reason for this, and it's nothing to do with keeping their prices secret Los Angeles SEO Company.
The reason is that each SEO package is unique. As unique as your website.
Sure, you could buy 500 backlinks from a random stranger, but they probably wouldn't be contextual. Someone could say that they will do your on-page optimisation for $100 and then find out that your site has 10 000 indexed pages and then probably not be able to see it through.
Just think about it. Would you trust your business to someone who had no knowledge of it? No you wouldn't. Some payment agreements I've dealt with in the past have base monthly payments with performance based additions. Some are flat fees, while PPC management is often a percentage of the advertising budget. An hourly rate is often the most honest way if your relationship is new, otherwise a well researched proposal with a monthly rate is the way most companies will go.
The old adage of "let the buyer beware" really applies here. A consultant who gives you a quote without seeing your site and doing even a small amount of research probably isn't to be trusted. Either he's taking a hit or you will be.If it's too cheap it's likely to be sub-standard and while I don't suffer from 'Google-noia', another truism cannot be ignored. If it seems too good to be true, it probably is. Poor SEO can hurt your site.
Things to consider:
-SEO should be part of your advertising budget. Google after all is the biggest business directory in the world.
-You might not see financial result for months, so make a point of knowing how to gauge your consultant's success.
-Insist on regular reporting. In fact, if this isn't mentioned in the pitch, ask for it.
-Anyone who guarantees where Google will rank you is pushing too hard (that's putting it politely).
Only Google can guarantee you that, and only if they cheat their own system.
I often find clients at a site where you have to make a concrete bid or not win the business. The proliferation of people willing to sell their 'SEO skills' for less than the UK minimum wage is staggering. It's no skin off my nose, as to be honest, and harsh it may be, I don't want to partner with people who pay their consultants £5 an hour. The danger is that the people who do pay £5 an hour end up with poor results and then form the opinion that SEO is a waste of time at best, and at worst a big fat con.
My favourite recently was a guy who wanted to rank in positions 1, 2 or 3 on Google for "weight loss" for £5-£6 an hour. And he would only pay when he got results. You may or may not know, but "weight loss" and related terms are some of the hardest to rank for. It's big business. Huge. Certainly bigger than a fiver an hour spam-jockey.
Secret #1:
The first thing you need to do is make sure you are selling something expensive to your market. The reason for this is that you want to sell something expensive because people in your market will buy it.
Don't think that all your visitors buy based on prices. Most people buy based on value. So if you can have something that sells for $200 and show that it has a realistic value of $1,000, you're going to get people to buy from you & in turn make more profit.
Secret #2:
The next thing you need to do is make sure you don't over tweak your site. This can be a big problem that a lot of people have. They will tweak their site so much that no one knows what it is about. The reason people do this is so they can get higher rankings. The problem is that you can tweak it so much that you actually get the rankings but massively decrease your conversions in the process.
The last thing you need to do is make sure you are getting your visitors name and email address and giving them a report or something. The reason for this is so you can market to them on an ongoing basis. You'll probably have noticed that most websites belonging to SEO firms don't contain a price list, so how will you find out how much SEO costs? This might seem odd, but there's an excellent reason for this, and it's nothing to do with keeping their prices secret Los Angeles SEO Company.
The reason is that each SEO package is unique. As unique as your website.
Sure, you could buy 500 backlinks from a random stranger, but they probably wouldn't be contextual. Someone could say that they will do your on-page optimisation for $100 and then find out that your site has 10 000 indexed pages and then probably not be able to see it through.
Just think about it. Would you trust your business to someone who had no knowledge of it? No you wouldn't. Some payment agreements I've dealt with in the past have base monthly payments with performance based additions. Some are flat fees, while PPC management is often a percentage of the advertising budget. An hourly rate is often the most honest way if your relationship is new, otherwise a well researched proposal with a monthly rate is the way most companies will go.
The old adage of "let the buyer beware" really applies here. A consultant who gives you a quote without seeing your site and doing even a small amount of research probably isn't to be trusted. Either he's taking a hit or you will be.If it's too cheap it's likely to be sub-standard and while I don't suffer from 'Google-noia', another truism cannot be ignored. If it seems too good to be true, it probably is. Poor SEO can hurt your site.
Things to consider:
-SEO should be part of your advertising budget. Google after all is the biggest business directory in the world.
-You might not see financial result for months, so make a point of knowing how to gauge your consultant's success.
-Insist on regular reporting. In fact, if this isn't mentioned in the pitch, ask for it.
-Anyone who guarantees where Google will rank you is pushing too hard (that's putting it politely).
Only Google can guarantee you that, and only if they cheat their own system.
I often find clients at a site where you have to make a concrete bid or not win the business. The proliferation of people willing to sell their 'SEO skills' for less than the UK minimum wage is staggering. It's no skin off my nose, as to be honest, and harsh it may be, I don't want to partner with people who pay their consultants £5 an hour. The danger is that the people who do pay £5 an hour end up with poor results and then form the opinion that SEO is a waste of time at best, and at worst a big fat con.
My favourite recently was a guy who wanted to rank in positions 1, 2 or 3 on Google for "weight loss" for £5-£6 an hour. And he would only pay when he got results. You may or may not know, but "weight loss" and related terms are some of the hardest to rank for. It's big business. Huge. Certainly bigger than a fiver an hour spam-jockey.
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