Beauty Trends of 2018: Must Knows for Every Woman

Every new year dictates us new trends in every sphere of life. As for the beauty industry, let us acknowledge that here trends are changing not every year, but every season. Every season, we can observe new trends in fashion, make-up, cosmetology and style. In this article, we have made an effort to bring together beauty trends that you may take into consideration in 2018.

Let us start with cosmetology. Throughout the last decade, we can say that the modern cosmetology has made a huge progress. It can be proved by the fact that every year new innovative skin rejuvenation procedures appear. However, there exist certain procedures, which seem to never become outdated due to their effectiveness. One of such procedures, which has been popular for the last ten years and is still highly demandable among women all over the world is botox injections. In spite of the fact that, nowadays, there are various other face skin fillers, botox injections do not lose their popularity. This fact is mainly conditioned by a high level of effectiveness of the procedure. Different from other face fillers, botox does not just fills in a wrinkle, but causes temporary paralyze of muscles, which, in its turn, provides smoothening of skin in the place of injection. Another reason, why botox still remains one of the most preferable procedures of aesthetic cosmetology, is its safety: the risk of any side effect or allergic reaction is almost excluded. This argument is proved by thousands of the successful procedures performed in the world every day.

Another aesthetic cosmetology trend, which also remains one of the most demandable procedures during the last several years, is lip augmentation procedures using special lip fillers. If, in the case of botox, the injections are popular predominantly among women after the age of 35, lip augmentation is in high demand among young women at the age from 20 to 30. The reason is quite obvious. Nowadays, “chubby” lips is considered to be an attribute of sexuality, and, as not everyone has this attribute from the nature, women address to lip fillers. Fortunately, nowadays, this procedure is affordable for almost every woman, and within some 15 minutes she is able to get her desired lips. Presently, hyaluronic acid based fillers are the most popular ones. Along with plumping the lips, hyaluronic acid provides certain hydration. Hyaluronic acid is extracted from the natural molecule of sugar, and does not represents any potential danger for the body.

Concerning make-up, let us explore the main trends in 2018. First of all, say goodbye to intensive colorful make-up series so overwhelmingly promoted by beauty bloggers in Instagram. It is time to go for more natural and fresh looks. The dramatic red lipstick loses ground in the favor of nude, matte shades. In 2018, we also say “no” to the harsh contouring, and go for more a natural glow skin. In terms of colors, this year, make- up artists give their preference to natural bright colors. New trends can be also tracked in hair styles. The stylists say that natural glamorous blond is back. If in 2017, we have seen fifty shades of grey on blonde hair, this year natural “yellow” blonde is again fashionable. As for haircuts, this year, they are mostly inspired by early 90’s: bob cuts, feathered hair and volume waves. And a good news for curly girls, who always struggle to straighten their hair, the 2018 is a year of curls. If you possess natural curls, be it light waves or uncontrolled springs, just let them be, just adjusting them in a certain way with some hairspray. In other words, natural look is the main trend of this year!